![]() And that's actually Instagram's secret sauce, you could argue, right? The fact that there is this vast social network that everybody uses to share photos and sometimes short videos is totally unique. From my point of view, anyways, what's happening is, I'm opening Instagram and being angry about seeing all these videos I don't want to see, and then closing and going to TikTok and not even really lingering on Instagram for the reasons that I thought I wanted to open Instagram, which was to see photos of my friends and family. ![]() What's happening with Reels, and I know that they're doing something similar on Facebook, but I honestly try to use Facebook as little as possible so I'm not familiar with what they're doing over there, but Reels is an attempt to rip off TikTok to basically port over TikTok's functionality onto Instagram, to convince people not to close the Instagram app and to open the TikTok app, but rather to just stay on Instagram.īut that's not what's happening in reality. Instagram stole from Snapchat, but they made it better, and that's why people liked it. Instagram Stories was a superior version of Snapchat's functionality, actually. The big difference here, which is what I'm writing about and what we're all annoyed about, is that Reels is bad. So I think that's the same thought process that's led us into this hellscape of Reels. If you remember, Instagram blatantly ripped off Snapchat when it created Stories and that feature ended up being a huge success. They do have somewhat good reason for thinking this might be successful. ![]() Kate Knibbs: Well, the short answer of why it's happening is because Meta wants to survive and thrive and the company thinks the best way to do so is to rip off TikTok. Kate, you've had some thoughts about Reels. Instagram's parent company, Meta, the company formerly known as Facebook wants to be all things social media, which means it sometimes blatantly copies other popular apps like TikTok or Snapchat. ![]() So what is happening to Instagram? The short answer is it's becoming a clone of TikTok.
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